Is it just me or do are do you get the feeling that blogs are not really all that social?
As a blogger, I want people to comment and I want my posts to start a conversation. The more comments I get then the the better my blog right? Well … maybe not.
One blog in particular that I have been reading for a while now used to attract a nice stream of readers and a moderate number of comments. It was good because the I like the writer and the content and I always felt I could contribute to the conversation and people would read my comments in the context of the post and other comments.
The blogger has worked hard and smart in the last 12 months to build their blog into a powerful one and widen their audience. I am sure they believe they have been successful and I am sure if the stats were wheeled out then all signs would point to success. Certainly if we could move a client/corporate blog ahead like this then there would be plenty of slaps on the back.
But here is the rub. What I find more and more is that the blog in question, and to be honest plenty are moving down this path, attract so many comments I feel that my opinion will not add anything. It is kind of like going to a party. If you are in a small group then everyone has their say, adds to the conversation and gets listened to. Every one seems happy and is entertained. Go to a public debate and you’ll probably get drowned out even if you get a chance to talk and many will leave thinking “I never got my say”.
Time is also a factor. Sometimes I get to a blog and it has 20-30 comments already. I have something great to say but to be honest I feel like people probably won’t read it because there are so many other comments. So I often just don;t bother commenting. Maybe it is just that the conversation has passed me by?
Add to this situation that some bloggers are happy to post and let people comment but really don’t tend to their comments all that often. Makes me think they are very un-social and makes me think twice about helping their blog by leaving comments in the future.