I have been a bit busy playing football for a week and then being best man at my mate’s wedding. So, time for a bit of a lazy post. Lazy for me anyway but for you its awesome! Here is a collection of awesome links/posts that you probably missed over the last week or so. You can thank me by standing up at your desk and clapping loudly.
Aligning your content to your target audience is essential. But how do you know who your audience is and what makes them tick. Buying persona’s help solidify, in your mind, your audience and are particularly useful if you ask a guest blogger or other staff members to produce content. In this post, Jeremy Victor, answers the questions that are most likely top of mind for you when it comes to buyer personas. Check it out >>
In this post Mike Volpe recounts a presentation he attended from John Moore of Brand Autopsy. John’s talk was an analogy that drew heavily on two ‘drug’ denizens – Frank Lucas, the purveyor of ‘Blue Magic’ heroin in the 70s as depicted in the movie American Gangster, and Starbucks, our own nation’s top retailer of caffeinated energy in a cup. Though only one of these substances is illegal, both organizations used product and marketing to develop a uniquely loyal following. Great stuff! Check it out >>
Ardath Albee outlines what happens when people don’t find your companies messages relevant. She goes on to outline that part of what causes messages to become irrelevant is that companies make assumptions about what customers want via a relationship on social media. A new study by IBM found that the perception gap is likely wider than you think. This is deffintley one of my favourite graphics … ever. Very powerful. Pull your head out of the sand! Check it out >>